Professionally Written Blog Posts
A blog makes your organisation visible and it gives people a reason to return to your website on a regular basis. Whilst there are many reasons why a professional blog is useful, here are a few that are key considerations.
Let’s take a look.
Focus on the value of expertise
A blog allows you to focus on an area of your business that is important to you and your customers. Your blog allows you to return on a regular basis and add value each time. A blog is a key tool in your content marketing armoury. It allows you to demonstrate your experience and leadership in your chosen field.
Drive new enquiries
Blog posts help you encourage enquiries for your products and services. For example, someone that has never come across your company website finds a blog post you have written which has been reposted on LinkedIn. They find value in the post because it talks about the latest engagement techniques in virtual events. Having read it, they decide to check out your company for more content and information. This turned out to be good news for you as your organisation specialises in event technology products. Without that blog post this new visitor might never have found you.
Provide inspiration for your readers
A blog enables you to give your readers consistent value. This can mean sharing your expertise to help your readers do something they wanted to do before, but couldn’t. Additionally, a well-crafted blog post can open their eyes to new ways of looking at issues. Your organisation benefits as your brand awareness is increased and you increase your trust ratings. Plus there are likely to be opportunities to write articles for the trade press and a whole heap of good PR that can result, just because you have a blog.
Develop your SEO credentials
Writing blogs on a regular basis is a good way to increase your “google juice”, that all important SEO currency which is super important. New and original content is very helpful in leveraging you upwards in the search results.
Not sure where to start? No problem. We can work with you to create a blog calendar with topics relevant to products and services that you offer. It will of course need to be in sync with your content marketing strategy. Don’t worry if you do not yet have a clearly defined strategy, as we can help with that too.
A successful blog campaign involves publishing posts on a regular basis. Your customers want to hear from you. We are ready to talk to you about how we can write blog posts that will help your organisation. You can contact us by e mailing firstname.lastname@example.org or phoning +44 (0)74 944 55 933.