About Planet Planit’s Founder – Paul Cook

Paul Cook

Paul Cook

Paul Cook is an Author and Business Communications specialist.

Paul discovered events and his love of writing when he joined Junior Chamber International (JCI). He was asked to write an article about one of his overseas trips for the National magazine and that became the catalyst for him to become a regular contributor. From there it was a short step to Paul developing a regular newsletter for the Manchester Chapter. He was so proud and confident of the publication that he secured sponsorship for it. No longer would it need to be in black and white but it could be upgraded to colour.

From that point forward Paul found new opportunities for his writing and has been a regular writer for a number of publications.

In 2008 he created Planet Planit Ltd which has been developed into a specialised business communications consultancy that works with businesses and associations involved in the digital and hospitality sectors.

It all started with a content sharing philosophy that continues today. The Event IQ Blog provides a variety of event insights from across the globe. This helps organisations produce excellent events that provide a real return on investment.


It was whilst as a member of JCI that Paul started to experiment with new event formats. He took a tired event format and re-ignited it.  The event was such a success that he knew he was on the right track in developing engaging and immersive experiences. This  original catalyst event in 1999 signalled the start of his quest to help raise the value of events for businesses and associations.

When Paul worked at Pinewood Film Studios he quickly discovered that film production techniques could be adapted and used with events. He uses that knowledge and experience in all the events that he is involved with.

Communicating your Business

Paul’s belief is that content plays a major part in the success of organisations of all shapes and sizes. But frequently, communications work is discarded, under-valued or seen to be too much effort.

He works on the philosophy that the messaging from organisations can help transform business. To play his part in that, Paul has focused his work to specialise in communications. It is, after all, the work that he loves.

Paul is the author of two books which are both based in the events space. The first book, Risk It – How to run great events and live with the risk was published in 2011.

His second book, Remotely Engaging – How to reach new audiences by breaking out of the conference centre was published in 2016. He is currently writing his third book which will be available in 2018.

Success in Association Leadership

As a volunteer leader (over 20 years) Paul has held key roles in various associations including Junior Chamber International, Meeting Professionals International and the Professional Speaking Association.

Paul has led in a number of different capacities with much success. Whilst as South East Regional Chairman for JCI he and his region scooped a number of National Awards. For his overall volunteer contribution, Paul was made a  Lifetime Senator (highest accolade that is awarded) of the organisation.

As President of the UK Chapter of Meeting Professionals International, he reversed an increasing member retention rate and grew the chapter to its highest level of membership. He also re-created product and service offerings for members and developed new sponsor benefits. Paul was then invited to work at a global level on the International Advisory Councils.  Much of his success in volunteer leadership has come from leading by example and opening up communication channels.

Paul can be a ‘sounding board’ or strategic advisor for your association if you would like an independent viewpoint.


You can contact Paul by phoning 01883 734 999 or by sending an email to info@planetplanit.biz.

Have a look at Paul’s Testimonials if you want to see what clients think of his work.


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