The Oracle

Welcome to this issue of the Oracle, the voice of In this edition:

1. A Message from IMEX Frankfurt

2. Stage Set for First Ever UK Blogging Awards

3. Help Me Find Your Event

It has been my pleasure to be a Judge for the Events Category of the UK Blogging Awards and I wish the team a very successful event. More will be revealed in the next issue in which we will also report back on our time at GIBTM in Abu Dhabi.

A Message from IMEX Frankfurt 2014


IMEX is where it all happens for the meetings industry – it’s the innovative exhibition that brings the global market together for three ground-breaking days. With exciting new technology, suppliers, destinations and learning every year, IMEX will keep you at the forefront of the MICE market.

• Endless Inspiration: Find ideas, latest trends and developments – all you need to plan for your business and career for months to come.

• Thousands of Connections: Enjoy plenty of opportunities to meet new contacts and old friends – socialise on the show floor and at the numerous dedicated networking events.

• A World of Opportunity: Talk face-to-face with the people you want to meet and get the business you need done in just 3 days. IMEX offers a great ROI.


Stage Set for First Ever UK Blogging Awards

Blogging has come a long way in recent years, in fact so much so that Gemma Newton decided to create the first ever UK Blogging Awards due to take place on 25 April 2014 at The Grange, St Paul’s Hotel in London.

Gemma sought the help of Becki Cross to help create this new event and between them they have been working tirelessly to bring a brand new event into the blogging world.

In the first year of this competition they received 900 blog entries, 16,000 votes and currently have in excess of 300 people set to arrive for the Awards evening.

My good friend, Alan Stevens is the ‘Host’ for the evening and he will be keeping everything on track and making sure that the Judges and Award recipients do not spend too long on stage.

After all there are 14 Award categories for both individual and organisational blogs, plus a couple of special awards.

The role of a ‘Host’ can easily be overlooked by some event planners and deemed as not necessary but in my opinion it is wise to consider a ‘host’ especially when there are so many moving parts.

The Blogging Awards is a great example of an event where a host is essential.

If you are free and would like to come along just Register here.

Further Posts on the Blogging Awards:

UK Blogging Awards Under the Microscope

Red Carpet is Rolled Out for UK Blogging Oscars

How to Get the Most out of Networking for Blogger Events

Help Me Find Your Event

For days, weeks, months or possibly even years you may have been planning your event.

Everything is set and all you need now is for the delegates, sponsors, exhibitors, speakers and anyone else who is playing a part to show up.

It should be simple but how closely have you looked at the Directions to the Venue? Maybe you think that providing detailed ‘directions’ is not necessary but if I am coming to your event I want to know exactly how to get there and with the minimum of fuss.

Here are 3 Top Tips to help people find your event:

1) Venue Directions – Will They Do the Job?

Some venues provide really good instructions in detail for how to find them but in my experience many do not. Some venues have directions available only to drivers, some just pop a ‘google map’ on the site and some hide the tab for directions so well that you could end up missing the start of the event.

2) Know where your Delegates are coming from

Some delegates may arrive by flight, ferry, rail, bus, car, tube/metro, cab or on foot. In fact there could be other means but if you understand how they are coming to your event you will be able to guide them smoothly to your event.

Yes, delegates can look up the venue and maybe find directions that will work but this is an opportunity for you to enhance the delegate experience from the outset. Simply letting people know which tube exit to leave by or where to find a shuttle bus from an airport and how much a cab could cost are very useful especially when you have international visitors.

3) Try it Yourself

If the venue is really ‘just 5 minutes’ from the rail station then I hope it is. Have you tried the route yourself? If not, go and walk it. Discover how long it really takes and if it is 10 minutes then say so. If there are 6 possible exits at the tube station then let people know which exit to look for. This also provides you with an opportunity to personalise the experience for those people involved in your event.

Don’t Miss

IBTM Africa – April 2014 – South Africa

AIBTM – June 2014 – USA

CIBTM – September 2014 – China

IBTM India – September 2014 – India

EIBTM – November 2014 – Spain

More Opportunities

UK Venue Search – Try our free service

Tips and Newsletter Sign Up

Perfect Spring Gift – From College to Business – How to Get into the Event Industry (for students)

Consultancy on Hybrid and Virtual Events

Jobs in Catering/Hospitality 

Advertising Options for Event IQ  

Features Editor
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