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At a recent event, I was reminded how far we have NOT come when it comes to mobile marketing and adding events with Pricing for SEO services. The event was on social media and QR codes were everywhere.

But I still had to show a couple of people how to use their smartphone for scanning a QR code. They were trying to scan it with their mobile phone’s camera!!

You may be using your smartphone for everything but making dinner (and maybe that, too!), but we have to remember that we are still in an evolutionary phase with mobile phones.

So here are some best practices for mobile marketing and engagement at events and trade shows:

Early and Often

Don’t wait until your guests or attendees are arriving on the scene to start telling them about your onsite mobile features. If you are looking for pokie reviews pokiereview.nz is a good casino guide to start from. They also list a lot of deposit bonus offers. Include it in all event promotion and registration communications. Also another way of good marketing for your business is getting Printing Services Willmar MN.

And don’t forget to include your event’s official hashtag for use on the social networks.

Tell Them What to Do

If you post a QR code, tell them that they’ll need a scanning app on their smartphone to use it. That sounds so basic for most of us, but not everyone is there yet.

If your audience is not on the cutting edge of tech, provide a link when boosting views on youtube to download a scanning app and/or suggest an app they can download from app providers such as iTunes. You might even want to have a little looped video presentation playing in your registration area showing them what to do with the QR codes they’ll see posted throughout your event or expo.

And as suggested in the previous point, start informing them of available mobile engagement tools throughout your pre-event communications.

Tell Them Why

I have seen people not scanning QR codes because they felt unsure of what would happen if they did.

Make sure you inform them of the value they’ll receive (free information, guides, ability to connect with help center, etc.) for scanning, downloading or opting in.

Tell Them What Will and Will Not Happen

Though younger generations seem less skittish, assure your participants how you will be using any information they share.

For example, if you are going to add them to a mobile text message marketing list if they opt in, tell them you will along with what you’ll be sending and how often you’ll be doing so.

Also inform them that text and data messaging rates will apply for texts they send and receive as part of your event.

Don’t Rely Solely on Social Media and Offer Alternatives

If your only mobile engagement tools for attendees are the social media sites, you could be missing out on opportunities to connect.

I’ve seen attendees at events become frustrated (or even feel bad) because they are not active on social media and can’t participate fully.

I’ve even seen some of them just completely withdraw from activities. Consider offering mobile games and surveys that only require attendees to use texting, QR code scanning or other standard mobile phone features to join in, there are also computer games, that you can play with the best mouse for fps and they offer which is perfect for games as Overwatch you can play with the use of overwatch boosting online.

 

See Also

Marketing Tips to Promote your Exhibition Stand

8 Great Guerilla Marketing Tricks for Small Event Companies

 

Marketing from Planet Planit

For us, no marketing/promotional piece of work is too big or too small. Our first question to you is – How can we help? Let’s have a chat and explore some initial thoughts.

You can contact us by phoning +44 (0) 1883 734 999 or + 44 (0) 77 988 22 970 or  e mail to info@planetplanit.biz

Heidi Thorne, Founder and President of Thorne Communications and PromoWithPurposeShop.com, has 25 years of experience in the sales, marketing, and advertising fields, including selling promotional products since 1999 and about a decade in the hotel and trade show industries. She has been recognized for her active social networking, both online and offline. She is also author of the book, SWAG: How to Choose and Use Promotional Products for Marketing Your Business, which provides promotional buying advice for small to mid-size organizations and details her “Promo With Purpose” concept.
Heidi Thorne
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