Research can be put to many uses. Here are three that can help your organisation stand out:
Shaping Business Strategies
Research can enable your organisation to understand how to adapt business strategies. What strategies are working, what needs to change, what is coming up in the business landscape? How will you prepare for the future and exceed objectives? One of the key changes that will affect many organisations is the forthcoming EU General Data Protection Regulation (comes into effect May 2018). How prepared are you for the legislation and what impact will it have on your business?
Creating Stand Out Content
Research can help you understand what your buyers are looking for. With this knowledge, you can create stand out content. Your content can include marketing messages, blogs, videos, podcasts, and all sorts of other presentation materials. The good news is that from the market intelligence gathered, your content can be created to talk directly to buyers in the way they want. You could choose to be the same as your competitors and follow their lead but maybe you want to understand through market intelligence how you can always be the first choice for your buyers.
Driving Sales and Marketing through Event Evaluation and Engagement
Research on the impact of conferences, exhibitions and meetings through the delegate experience is possible through our Applause on Investment (AOI) methodology. Founder of Planet Planit,Paul Cook, created the AOI offering to offer a new way to evaluate events. It has its background in theatre and Paul has adapted that for learning and networking at events. Helping you understand what has worked at your event can only help you with your future planning.
If you want to talk to us about how research can help your organisation, you can contact us by phoning 01883 734 999 or you can e mail firstname.lastname@example.org