Best of Britain & Ireland (BoBI), the leading event for the UK and Ireland’s domestic tourism and venues industry, has opened registration for the 2015 show.

Best of Britain & Ireland, taking place at the NEC, Hall 8 from 11-12 March 2015, brings together the largest number of UK and Irish venues, destinations and attractions at a key buying time of the year. With 300+ exhibitors and expecting to attract 3,000 trade visitors, the show has become an established event for those wanting to meet and do business with key decision makers responsible for planning and sourcing holidays, trips, tours, breaks, meetings and events; anyone within the industry wanting to offer their clients new experiences.

The two day show is already 70% booked and has attracted the likes of Accor, Advantage Now, Albatross Travel, AmaZing Venues, Bespoke Hotels, Best Western Hotels,, Cotswold Tourism, ETOA, Hilton Worldwide, Marriott Hotels, Millennium & Copthorne Hotels, Norman Allen Group Travel, See Tickets, Shakespeare’s England, The Hotel Collection, The Tourism Society, Ticketmaster, VisitEngland, Tourism Ireland, Visit Liverpool, VisitScotland, Visit Wales and West Midland Safari Park.

The importance Best of Britain & Ireland plays in the industry calendar is highlighted by those exhibitors who are returning to the show, continuing to see it as a must attend event to generate business.

“The Hotel Collection are delighted to be returning to Best of Britain & Ireland for 2015. BoBI gives us the opportunity to promote our new name and fantastic collection of unique hotels prominently and widely to the market place. BoBI also gives The Hotel Collection access to a wide network of invaluable contacts. We look forward to another exciting and successful event.”
Elaine Ward, Travel Trade Sales Director, The Hotel Collection

“West Midland Safari and Leisure Park will be exhibiting again this year for the third consecutive year. Each year has been more successful than the previous. Not only have we made many new contacts but it has also proven to offer an ideal opportunity to meet with existing clients to inform about new products or just to have a ‘catch-up’. This is an extremely well organised and well thought out event. It is ideally located and convenient to draw visitors from most parts of the country.”
Sue Day, Guest Relations Officer, West Midland Safari & Leisure Park

“BoBI is the only domestic leisure show that we exhibit at and we find it is a great way to meet with existing and new clients. We have seen a good ROI from the show in the past three years and look forward to seeing the show continue to grow.”
Louise Fitzpatrick, National Account Manager, Travel Trade, Marriott Hotels

Best of Britain & Ireland returns to the NEC, Birmingham on 11-12 March 2015. To register for a free entry ticket, please visit and use priority code BOBI106 when prompted.


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Features Editor
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