Creative storytelling designed for Industry
The power of storytelling is just as relevant today as it was for the earliest planet dwellers.
Sitting around a camp fire and recalling the exploits of fighting off vicious animals gripped people then. And whilst only a few people now have to fight off animals to get food, there are a huge number of stories that are just waiting to be told every single day.
Ask any group of students what they want to hear in a lecture and they will ask for stories. What works but also what went wrong? They want to know and they want the gory detail. Academic theory goes so far but stories add a whole new dimension.
The same goes for attendees at events. They come to learn, to hear practical tips and insights and if they are woven in with storytelling then so much the better.
You can bring any business or any subject to life with creative storytelling. Plus the ways in which you can use stories are pretty endless. Here are three ways in which business stories make a difference.
Telling your story
You can use storytelling to tell the story of your organisation. How did it come to be created? Who was involved, what drives them and why do people buy from you? The questions we ask are designed to add flavour, to provide an angle and to help you stand out from your competition. It may be that the business was inherited, it started with a tweet or it started with a completely different direction in mind. It doesn’t matter. What matters is how that story can be used. Isn’t it time your business story was told?
Enhancing Learning & Development
Business stories can help staff understand where your organisation is going. Stories can explain what is working, what needs to change and what is on the horizon. You can use them to prepare for the future and exceed objectives. There are many ways in which business stories can be used as part of the learning and development process. You can use characters to illustrate underlying business messages and help move staff through quizzes and other training exercises. Stories are really useful when you have a complicated subject that needs to be simplified.
Talking to your Buyers
Business stories are an excellent way of communicating with your buyers and prospective buyers. If you want to get a message across in a more creative way, then stories work. You can use a story for a single campaign or a set of campaigns. You can invent characters and develop plots that will have your buyers intrigued and wanting to find out more about your products and services.
Time for your Business Story
Business stories can be put to many uses. They can really help your organisation stand out. When your competitors are producing dull information sheets or guides, you could use characters in stories to get your message across. The good news is that we can help. We work through your specific requirements, create a story board and then start filling in the blanks. Our work is co-created with our clients to ensure that the tone and style fits precisely with what is needed. After all, there is no point in creating a story if it doesn’t align with your content marketing strategy.
If you want to talk to us about how business stories can help your organisation, please contact us by phoning 074 944 55 933 or e mail firstname.lastname@example.org