Ebook marketing is an effective strategy for businesses keen to boost their online presence, build authority, generate leads and increase conversions.

Finding the right speaker for your conference should be easy but differing expectations can lead to problems. By being precise with your words you can find the right speaker.

How do you market events with TikTok? Here are 4 great techniques for doing just that.

Death by PowerPoint can often lead to the death of an event. Fear no longer, though; I’m here to give you the cure with a simple 3-point plan.

How could you use an online presence to expand your reach? Find out more.

Stand out with a headline that attracts interest.

Business awards are everywhere. They offer great benefits, but how can you make your award entry is the winning one? Read on.

Just what is a twitter chatmeister? Alan Stevens explains all.

Using QR codes and mobile marketing or still using traditional methods? Heidi Thorne provides her thoughts.

Do QR Codes change much for the events world? Heidi Thorne offers her views.

TV and social media working in harmony together. That is the view of social media specialist, Ash Mashhhadi.

Taking part in an exhibition then you need to let people know that you will be there.

Ash Mashhadi provides his advice on using twitter to promote events.

Many business lessons come from TV shows if you look in the right place. Here are some lessons that can be applied to Twitter.

Marketing tips on a lean budget or no budget.

At exhibitions you will always be in competition with other exhibitors. The trick is to make sure you stand out. Here is some help.

Is your event PR cutting edge or is it a bit tired? What do you need to do to make it visionary?

Are you using regional media? If not you may be missing a golden opportunity of obtaining coverage for your event.

Hot topics can be great sources of inspiration for a PR campaign.

PR programmes take time and money to put in place. Be sure to maximise your investment.

Here is a great 10 Day Plan to help you lose all your Twitter followers. Or do the opposite and use these tips to get more followers instead.